Fractional Product Marketing for B2B Saas Companies
Helping CEOs, investors and marketing leaders create clear messaging, launch products more effectively and accelerate go-to-market success — without the cost of a full-time hire.
Product Marketing expertise without the full-time commitment
Who I Help
- CEOs and Founders define their story and stand out from their competition.
- CMOs and Product Marketing Leaders with additional resources to deliver critical projects faster.
- Investors and Advisors looking to accelerate the growth of a portfolio company with a focused go-to-market plan.
As a Fractional Product Marketing Director, I provide you with the experience, strategy and execution support you need without the full-time commitment.
Why hire a Fractional Product Marketing Director?
A Fractional Product Marketing Director bridges the gap between strategy and execution helping your team tell a clearer story to close more deals faster.
Top Benefits
- Objective perspective – Gain an external viewpoint that challenges assumptions and strengthens your positioning.
- Experience on demand – Get C-level strategy and hands-on execution from someone who’s built and scaled product marketing functions across multiple industries.
- Flexibility – Scale up or down as your needs change, from a single project to ongoing leadership.
- Cost efficient – Pay for the time and resources you need, avoiding hiring costs, a full-time salary and benefits.
- Speed to impact – Hit the ground running with ready-to-use frameworks, GTM templates and proven best practices.
When to Consider a Fractional PMM
- You’re preparing to launch or reposition a product.
- You need to align Product, Marketing, and Sales around a shared story.
- You’ve looking to raise funding and need to accelerate go-to-market activities.
- You want to build a repeatable product marketing function.
My Services
Lay the groundwork for success with clear positioning, messaging and market insights.
I help you define who you’re for, what makes you different and how to communicate your value so it lands with the right audience.
Turn strategy into action with go-to-market plans that deliver measurable impact.
From launch playbooks to cross-functional alignment, I ensure every product and feature hits the market with clarity and momentum.
Equip your sales teams with what they need to close more deals faster.
I create the tools, training and insights that sales need to tell a consistent story, handle objections confidently and convert opportunities into revenue.
Bring your story to life through powerful, consistent content.
I help you craft narratives, campaigns and materials that connect emotionally, educate effectively and strengthen your brand authority.
Get senior-level expertise without a full-time hire.
As a Fractional Product Marketing Director, I embed into your business to lead strategy, mentor teams and build scalable processes that drive lasting growth.
Let’s Talk
Please get in touch to explore how I can help you with your go-to-market strategy and execution.
Email: hello@stuartbeattie.com